Investment Philosophy
GeraLloyd Investments’ Approach to Sustaining Growth in Challenging Economies
The management of the GeraLloyd Investments understands the importance of diversifying investments to hedge against the mishaps of running a business in the ever-declining world and local economy.
In responding to this, we have carefully selected industries where GeraLloyd Investments would strive and be able to generate returns exceeding market related margins. This is achieved through the employment of the Company’s Investment Strategy.
Our strategy is:
- Partnership-oriented
- We partner with business clients to add strategic and operational value in growing our portfolio and the businesses of our clients
- Long-term focused
- We invest in projects and opportunities that have good growth prospects in the long term and where we can help unlock further value.
Investment Sectors
The company delivers value to its stakeholders by maximising returns through investing in; franchise opportunities, construction projects, properties and business relationships.
Investment in franchise
Investing on already tried and tested businesses through franchise opportunities will not only secure returns but will also guarantee a steady company growth in the foreseeable future. The following primary franchise opportunities are targeted:
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- Fast Food & Restaurants
- Automotive Products & Services
- Supplier – Equipment
- Digital and Technology
- Business to Business
Investment in construction projects
“Investment in infrastructure underpins the economic growth of any country and provides opportunities for enterprise development, employment creation and poverty alleviation”.
Given the magnitude of Government’s infrastructure budget and the infrastructure backlogs in South Africa, it would be amiss not to position GeraLloyd Investments strategically to seize the endless opportunities in the construction industry.
GeraLloyd Investments has continued to provide funding for construction projects to small business enterprises whilst maintaining health business and / or partnership arrangements. Our primary focus is on the general building and civil engineering sectors of the construction industry.
Investment properties
Property investment is not only a profitable endeavour, but a safe one, therefore such investments remains the most reliable way to generate income over the long term. GeraLloyd Investments aims to keep a balanced portfolio of properties between commercial and residential. We strongly believe that investing in a broad range of properties, spread across different areas, will make our portfolio less susceptible to market fluctuations and in turn guarantee above average returns on investments.
Investment in business relationships.
In the centre of any business success lies a necessity to maintain value adding business relationships founded on trust, integrity and mutual understanding. This is an area GeraLloyd Investments has taken time to understand as the management strongly believes that there is connection between the success of the company and the quality of business relationships maintained.
